The Addition of Smartphones and Apps in Recent Years Has

question 8

Multiple Choice

The addition of smartphones and apps in recent years has given advertisers more options on using the most effective medium for their product and message. This is an example of which advantage to using advertising as a promotional tool?

• A) scale
• B) targeting
• C) accessibility
• D) choice

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Definitions:

Liquidity Problems

Situations where an entity faces difficulty in converting assets into cash or meeting its short-term obligations.

General Ledger

A comprehensive record of all financial transactions of a company, categorized into accounts.

Accounting Equation

A fundamental principle in accounting that states that assets equal liabilities plus equity (Assets = Liabilities + Equity), serving as the foundation for the balance sheet.

Current Ratio

A liquidity ratio that measures a company's ability to pay short-term obligations, calculated as current assets divided by current liabilities.