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Kraft sets up a stand inside a supermarket and hands out samples of its new jalapeno-flavoured cheese along with a coupon for 50 cents off the purchase. Which of the following is likely to be Kraft's objective for this sales promotion?
Contract Rate
The agreed-upon interest rate specified in a loan or bond agreement.
Market Rate
The current price at which an asset or service can be bought or sold in a given market.
Quoted
The stated price or rate for a financial instrument or commodity in the marketplace.
Bond
A fixed-income investment in which an investor loans money to an entity (corporate or governmental) which borrows the funds for a defined period at a variable or fixed interest rate.
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