As a General Rule, Complex or High-Value Products Are Likely

question 51

Multiple Choice

As a general rule, complex or high-value products are likely to require personal selling, whereas lower-priced consumer products are more likely to be sold using which of the following?

• A) personal selling
• B) public relations
• C) advertising and sales promotion
• D) event sponsorship

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Definitions:

CRM Operation

The activities and processes undertaken by an organization to manage and analyze its interactions with customers through the lifecycle, aiming to improve customer relationships.

Organizational Representatives

Individuals or groups that act on behalf of an organization, representing its interests and policies in external interactions or transactions.

Multiple Channels

The use of various platforms or methods to communicate with or sell to consumers, including physical locations, websites, mobile apps, and social media.

High-End CRM

Customer Relationship Management systems that offer advanced features and capabilities designed for complex customer interaction and data analysis needs.