Axe Just Announced a New Line of Shaving Creams and Aftershave

question 30

Multiple Choice

Axe just announced a new line of shaving creams and aftershave lotions and needs to build awareness of the brand on a national scale. Axe should pursue which of the following strategies?

• A) advertise on radio and hold a contest
• B) send direct mail to men nationwide and create a frequent-use card
• C) advertise in men's magazines and create point-of-purchase displays
• D) offer free samples in stores to coincide with billboards in select markets

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Definitions:

Mindlessness

A mental state characterized by a lack of conscious awareness or critical thinking, often resulting in automatic or habitual action without reflection.

Perceived Legitimacy

The extent to which an authority, institution, or power is regarded as justified, rightful, and acceptable.

Milgram Studies

A series of psychological experiments conducted by Stanley Milgram, which measured the willingness of study participants to obey an authority figure who instructed them to perform acts conflicting with their personal conscience.

Physical Distance

The measurable space between two or more entities, commonly influencing social interactions and perceptions of accessibility.