A Company That Is Starting Out Depends on Wholesalers to Call

question 29

Multiple Choice

A company that is starting out depends on wholesalers to call on retail stores to promote their product. Which benefit of intermediaries is illustrated in this example?

• A) efficiency and assortment of goods
• B) instant sales infrastructure
• C) assumption of credit risks
• D) valuable marketing information

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Definitions:

Biological Determinism

The belief that human behavior and social phenomena are determined by genetic or physiological factors, overlooking the influence of culture, upbringing, and social environment.

Physiological Characteristics

The physical and biochemical traits of an organism, which include bodily functions and processes.

Gender Socialization

The process by which individuals learn the cultural norms and expectations traditionally associated with their gender.

Self-Sufficiency

The ability to fulfill all of one’s needs without external assistance.