The First Blu-Ray Player Released by Samsung in 2006 Cost

question 56

Multiple Choice

The first Blu-ray player released by Samsung in 2006 cost $1000. Why was Samsung, the only producer of Blu-ray players at the time, able to set the price high?

• A) the economy was thriving and consumers could afford to spend $1000
• B) the Blu-ray was in the beginning stages of the product life cycle
• C) there was a lot of competition within the industry and Samsung had to price the Blu-ray accordingly
• D) the economy was struggling and $1000 was a low price

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