Apple Uses Premium Pricing for Their Products and Prices Are

question 38

Multiple Choice

Apple uses premium pricing for their products and prices are rarely discounted. This suggests that Apple has which of the following pricing objectives?

• A) to build a loyal user base
• B) to communicate brand value
• C) to maintain the status quo
• D) to increase market share

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Definitions:

Ion Channel-linked Receptor

A type of receptor protein that allows ions to pass through a channel in the cell membrane when the receptor is activated.

Signal Transduction

A series of molecular events and chemical reactions that convey a signal from a cell's exterior to its interior, resulting in a cellular response.

Phospholipids

A class of lipids that are a major component of all cell membranes as they can form lipid bilayers.

cAMP

Cyclic adenosine monophosphate, a second messenger important in many biological processes that transmits cellular signals by activating protein kinases.