Companies Often Roll Out New Products on a Small Scale

question 80

Multiple Choice

Companies often roll out new products on a small scale to determine how well they sell and are received by the market. Which phase of product development does this represent?

• A) idea generation
• B) product development and testing
• C) determining the marketing mix
• D) product analysis

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Definitions:

Microsoft

A multinational technology company known for its software products, including the Windows operating system, Office productivity suite, and Azure cloud services.

Apple

Apple Inc. is an American multinational technology company known for its consumer electronics, software, and online services, including the iPhone, iPad, Mac computers, iOS, and MacOS.

Cost

The amount of money expended on goods or services or the effort made to achieve something.

ERP

Enterprise Resource Planning software serves as a tool for organizations to manage their daily business processes, including accounting, procurement, project management, and manufacturing.