Kraft Wants to Develop a New Line of Low-Calorie, Low-Fat

question 41

Multiple Choice

Kraft wants to develop a new line of low-calorie, low-fat, and low-cholesterol processed cheese products. The managers are studying whether demand is strong enough and whether the new line will yield a favourable return on investment. The managers are currently in which phase of new product development?

• A) idea generation
• B) product development
• C) test marketing
• D) development and testing

---

Definitions:

Affective Aggression

Aggression driven by emotions, particularly anger, not necessarily aimed at achieving a goal but more about expressing the emotion.

Instrumental Aggression

Aggressive behavior used as a means to achieve a goal or gain something of value, rather than for the sake of aggression itself.

Verbal Aggression

involves expressing negative feelings or thoughts through words to attack or abuse someone else.

Psychopathic

Pertaining to a personality disorder characterized by persistent antisocial behavior, impaired empathy, and bold, disinhibited, and egotistical traits.