Which Product Life Cycle Stage Involves Low Consumer Awareness and Acceptance

question 2

Multiple Choice

Which product life cycle stage involves low consumer awareness and acceptance of the product, few competitors, and a gradual rise in sales because of promotion?

• A) extension
• B) introduction
• C) growth
• D) maturity

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Definitions:

Public Good

Describes a commodity or service that is provided without profit to all members of a society, either by the government or a private individual or organization.

Competing Interests

Situations where different groups or individuals have opposing objectives, often leading to conflict or negotiation.

Direct Marketing

A form of advertising that allows businesses to communicate straight to the customer, often through a variety of channels.

Interest Group Strategy

Tactics employed by organized groups to influence public policy and decision-making processes in their favor, typically through lobbying, advocacy, or campaigning.