A Popular Cookie Brand Finds Itself in the Maturity Stage

question 36

Multiple Choice

A popular cookie brand finds itself in the maturity stage of the product life cycle. Which of the following would be the best marketing strategy for the cookie brand?

• A) to reduce production costs in order to increase profits
• B) heavy advertising and promotions, including coupons and contests
• C) to increase distribution of the cookie
• D) to develop new flavours to spur market demand

---

Definitions:

Potential Purchase

Refers to an item or service a customer is considering buying.

Search Engine Optimization

A digital marketing strategy focused on improving a website's visibility in search engine results.

Organic Search Results

The unpaid listings in a search engine results page that are determined by the search engine’s algorithm to be most relevant to the user's query.

Traffic

The flow of data over a network or the number of visitors or engagements received on a website or platform.