Grouping Product Offerings into Product Lines Provides Manufacturers with Which

question 21

Multiple Choice

Grouping product offerings into product lines provides manufacturers with which three primary benefits?

• A) convenience for consumers, brand clarity, and market share
• B) clarity for consumers, more effective product management, and simplified branding
• C) brand complexity, simplified management, and consumer convenience
• D) consumer convenience, market share, and brand complexity

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Definitions:

Credit Union

A member-owned financial co-operative that offers similar banking services as banks, but profits are returned to members in the form of lower loan rates and higher savings rates.

Federally Insured

Federally Insured refers to financial deposits or products protected by a federal agency, such as the FDIC, against loss up to a certain limit.

Drawee

The party, often a bank, that is directed to pay a certain amount of money to the person presenting the check or draft as stated on the financial document.

Commercial Paper

An unsecured, short-term debt instrument issued by corporations, typically used for the financing of payroll, accounts payable, and inventories, and meeting other short-term liabilities.