If Unilever Wants to Introduce a New Flavour of Ice

question 58

Multiple Choice

If Unilever wants to introduce a new flavour of ice cream, it would likely do so using its Breyer's brand of ice cream instead of creating a new brand. This is an example of which benefit of product lines?

• A) increased profits
• B) more effective management
• C) clarity for consumers
• D) simplified branding

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Definitions:

Profit Margin

A financial metric indicating the percentage of revenue that exceeds the cost of goods sold, used to assess a company's financial health.

Capital Invested

Capital deployed by a business to purchase or improve tangible assets like real estate, factories, or machinery.

Hygiene Factors

Factors related to job conditions that do not necessarily motivate employees if present, but can cause dissatisfaction if absent, such as company policies, administrative practices, or salary.

Working Conditions

The physical and psychological environment in which employees perform their job duties, including safety, hours, amenities, and atmosphere.