Unilever Is Considering an Idea for a New Liquid Laundry

question 85

Multiple Choice

Unilever is considering an idea for a new liquid laundry detergent that contains a whitening agent. The company presents its ideas to a group of potential customers in order to obtain their feedback. Which phase of product development does this represent?

• A) idea generation
• B) product analysis
• C) commercialization
• D) product development and testing

---

Definitions:

Supplies Withdrawal

The act of taking out supplies from inventory for use, typically recorded as an expense when they are used rather than when purchased.

Increases and Decreases

Terms referring to the changes in financial statement amounts from one period to another, affecting assets, liabilities, revenues, and expenses.

Types of Accounts

Categories into which financial transactions are grouped in accounting, such as assets, liabilities, equity, revenue, and expenses.

Debit or Credit

Debit or credit are terms used in accounting to indicate whether an entry increases or decreases an account balance, impacting the balance sheet and income statement differently.