A Popular Cookie Brand Finds Itself in the Maturity Stage

question 36

Multiple Choice

A popular cookie brand finds itself in the maturity stage of the product life cycle. Which of the following would be the best marketing strategy for the cookie brand?

• A) to reduce production costs in order to increase profits
• B) heavy advertising and promotions, including coupons and contests
• C) to increase distribution of the cookie
• D) to develop new flavours to spur market demand

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Definitions:

FAB Method

A sales technique that focuses on features, advantages, and benefits of a product or service to the customer.

CRM Systems

Customer Relationship Management systems; technology platforms that help businesses manage communications and relationships with current and potential customers.

Analytics

The systematic computational analysis of data or statistics to identify patterns, trends, or insights.

Social Networks

Online platforms that allow users to connect, share information, and build communities based on common interests, professional ties, or personal relationships.