In Order to Appeal to a Wide, Diversified Group of Consumers

question 10

Multiple Choice

In order to appeal to a wide, diversified group of consumers, a consumer products company manufactures a variety of deodorants-scented, unscented, for men, for women, clinical strength, spray, and stick. What type of value does this represent?

• A) right place
• B) right time
• C) right product
• D) right promotion

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Definitions:

Peripheral Nervous System

The portion of the nervous system that lies outside the brain and spinal cord, responsible for connecting the CNS to limbs and organs.

Motor Neurons

Nerve cells that originate in the brain or spinal cord and project their axons to muscle fibers, facilitating voluntary and involuntary movements.

Reticular Formation

A nerve network in the brainstem that plays an important role in controlling arousal.

Genital Sensations

Feelings or perceptions experienced in the genital area, often associated with sexual activity or arousal.