McDonald's Recently Launched a Line of Smoothies to Sell in Its

question 62

Multiple Choice

McDonald's recently launched a line of smoothies to sell in its stores at a price of $2.49 for a small and $3.49 for a large. The smoothie represents which element of the marketing mix?

• A) price
• B) product
• C) place
• D) promotion

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Definitions:

Managerial Titles

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Written Channel

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Communication

The process of transferring information from one party to another through various means, such as verbally, nonverbally, or through written media, to achieve mutual understanding.

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A digital method of sending and receiving messages over the internet or other computer networks.