McDonald's Recently Launched a Line of Smoothies to Sell in Its

question 62

Multiple Choice

McDonald's recently launched a line of smoothies to sell in its stores at a price of $2.49 for a small and $3.49 for a large. The smoothie represents which element of the marketing mix?

• A) price
• B) product
• C) place
• D) promotion

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Definitions:

Business Friendship

A professional relationship that involves mutual interests and cooperation between individuals who may also share a personal rapport beyond formal business interactions.

Personal Friendship

A close and intimate relationship formed between individuals through mutual affection and personal bond.

Relationship Selling

A sales approach focused on building long-term customer relationships rather than just making immediate sales, emphasizing trust and consultation.

Transaction Marketing

A traditional marketing strategy that focuses on single, short-term sales transactions rather than building long-term relationships with customers.