A Producer of Bottled Water Wants to Make Sure That

question 40

Multiple Choice

A producer of bottled water wants to make sure that consumers can purchase its product virtually anywhere-in vending machines, supermarkets, convenience stores, and restaurants. Which element of the marketing mix does this reflect?

• A) product
• B) placement
• C) profit
• D) promotion

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Definitions:

Customer Payments

Funds received from customers as payment for goods or services provided.

Credit Sales

Sales made by a business where payment is deferred to a later date, typically documented by an invoice.

Consulting Services

Professional services provided by experts who offer advice and expertise to businesses and individuals to improve their operations, strategy, and performance.

Journal Entry

A record of a transaction in the accounting journal that details which accounts are affected and in what way.