Gareth Doesn't Especially Like Pizza, but He Goes to a Pizza

question 25

Multiple Choice

Gareth doesn't especially like pizza, but he goes to a pizza restaurant for lunch with his co-workers at least a few times a week because it's where they like to eat and he enjoys their company. Which influence on the consumer decision process does this reflect?

• A) social
• B) psychological
• C) situational
• D) socioeconomic

---

Definitions:

Survival Problem

A situation or scenario where an individual or group must overcome obstacles to remain alive, often used in psychology to study decision-making.

Genetic Mutation

A permanent alteration in the DNA sequence that makes up a gene, which can result in a change in the physical traits or health of an organism.

Dominant Gene

A gene that is expressed in the phenotype over a recessive gene when both are present.

Positron Emission Tomography

A medical imaging technique that produces a three-dimensional image of functional processes in the body by detecting pairs of gamma rays emitted indirectly by a positron-emitting radiotracer.