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EcoAthlete Determines That the Target Market for Its Running Shoes

question 57

Multiple Choice

EcoAthlete determines that the target market for its running shoes is people who are environmentally conscious. It uses only environmentally friendly materials in the production of its shoes, and packaging is made of exclusively recycled material. Which dimension of market segmentation does EcoAthlete use in determining this target market?


Definitions:

Hypothalamus

A region of the brain that coordinates the autonomic nervous system and the activity of the pituitary, controlling body temperature, thirst, hunger, and other homeostatic systems.

Thalamus

A part of the brain located in the center of the cerebral hemisphere, which acts as a relay station for sensory information.

Epithalamus

A posterior segment of the diencephalon of the brain, involved in the regulation of sleep-wake cycles and the secretion of melatonin from the pineal gland.

Corpora Quadrigemina

Located in the midbrain, the corpora quadrigemina is composed of four colliculi - two superior and two inferior - involved in visual and auditory reflexes.

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