Wondering Why Only 9% of Primary Users of Its Product

question 38

Multiple Choice

Wondering why only 9% of primary users of its product were female, Lego set out to study girls' playing habits. They conducted extensive surveys and spent hours observing how girls played. This is an example of which step in the market research process?

• A) defining the research goal
• B) planning the research
• C) gathering information
• D) making marketing decisions

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Definitions:

Probable Future Sacrifices

The expected relinquishment of assets as a result of obligations.

Liabilities

Economic obligations or debts owed by a business to others, typically arising in the course of its operations.

Economic Benefits

Benefits that can be quantified in monetary terms and usually include profits, revenues, and savings.