In Order to Appeal to a Wide, Diversified Group of Consumers

question 10

Multiple Choice

In order to appeal to a wide, diversified group of consumers, a consumer products company manufactures a variety of deodorants-scented, unscented, for men, for women, clinical strength, spray, and stick. What type of value does this represent?

• A) right place
• B) right time
• C) right product
• D) right promotion

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Definitions:

Sustainable Consumer Behavior

The purchasing habits and usage practices of consumers aimed at minimizing negative environmental impact and promoting sustainability.

Marketing Mix

A combination of factors that can be controlled by a company to influence consumers to purchase its products, typically identified as product, price, place, and promotion.

Corporate Social Responsibility

An approach to business that involves incorporating considerations of the environment and social issues into operational processes and stakeholder interactions.

Environmentalism

The concern for and action towards protecting the environment against pollution and exploitation, aiming at promoting sustainability.