The Marketing Department at a Baby Store Brainstorms with Its

question 14

Multiple Choice

The marketing department at a baby store brainstorms with its advertising agency on what type of advertising it should use and where and when ads should be placed in order to make the most impact. Which element of the marketing mix are they considering?

• A) product
• B) promotion
• C) placement
• D) pricing

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Definitions:

Birth Rates

The number of live births per thousand people in a population within a given year.

World's Population

The total number of people living on Earth at a given time, continuously changing due to birth rates, death rates, and migration patterns.

Cervical Cap

A small, cup-shaped contraceptive device made of silicone or latex that fits over the cervix to prevent pregnancy by blocking sperm from entering the uterus.

Douche

A method of washing or cleaning out a body cavity, vaginal canal, or another bodily part with a stream of fluid.