After He Decides to Buy a New Car, Stephen Does

question 69

Multiple Choice

After he decides to buy a new car, Stephen does considerable online research and narrows his choices down to a few. He then decides to visit a few dealerships to test-drive the cars he has selected to see how they feel. Which step in the consumer decision process does this illustrate?

• A) evaluating alternatives
• B) evaluating after purchase
• C) purchasing
• D) searching for information

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Definitions:

McDonaldization

The process by which the principles of the fast food industry have come to dominate other sectors of American society as well as other societies worldwide.

Culture-Ideology

The interconnectedness between the cultural practices and beliefs of a society and the underlying ideological principles that support them.

Means of Production

In Marxist theory, the physical, non-human inputs used for the production of economic value, such as factories, machines, and tools.

Cultural Differentialism

The perspective that cultures are distinct and unique, with significant differences that should be celebrated and preserved rather than assimilated.