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Gareth doesn't especially like pizza, but he goes to a pizza restaurant for lunch with his co-workers at least a few times a week because it's where they like to eat and he enjoys their company. Which influence on the consumer decision process does this reflect?
Material
A substance from which a thing is made or can be made, often used in the context of physical properties and applications.
Density
A measure of mass per unit of volume; the amount of matter contained within a given volume.
Volume
The capacity of space an entity or material possesses.
Mass
A physical property indicating the amount of matter in an object, typically measured in kilograms or grams.
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