What Is the First Step in the Market Research Process

question 55

Multiple Choice

What is the first step in the market research process?

• A) gathering information
• B) interpreting the information
• C) defining the research goal
• D) designing the research project

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Definitions:

Volume

The capacity of a container measured by the space a substance or object can fill.

Metal

A class of elements characterized by their ability to conduct electricity and heat, and which, in general, possess a shiny appearance.

Chemical Sample

A small part or quantity of a chemical substance taken to be analytically tested or evaluated.

Density

The mass of a substance per unit volume, often indicated as kilograms per cubic meter (kg/m^3) or grams per cubic centimeter (g/cm^3).