All of the Following Are Ways to Collect Useful Marketing

question 53

Multiple Choice

All of the following are ways to collect useful marketing research information EXCEPT which one?

• A) sending questionnaires by mail
• B) conducting telephone polls
• C) conducting personal interviews
• D) randomly stopping individuals on the street to inquire about their buying habits

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Definitions:

Manufacturing Overhead-Control

An account that aggregates all indirect manufacturing costs, used to control and allocate overhead costs during production.

Accounts Receivable

An asset that indicates amounts owed by customers.

Cost of Goods Sold

The direct costs attributable to the production of the goods sold by a company, including the cost of materials and labor.

Payroll Payable

A liability account that represents the amount of money a company owes to its employees for wages earned but not yet paid.