What Technique Can a Researcher Do to Analyze Data That

question 52

Multiple Choice

What technique can a researcher do to analyze data that is collected on different scales?

• A) linear transformation
• B) summing squares
• C) plotting data on a scatter diagram
• D) calculating the means

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Definitions:

Real

Authentic, genuine, and not artificial or synthesized; existing or occurring in fact.

Psychographic Segmentation

Segmentation that divides markets using demographics, psychology, and personality traits.

Goods And Services

Physical items (goods) and intangible assistance (services) that fulfill the needs or wants of consumers.

Broad Segmentation Bases

General criteria used to categorize and define groups within a market, such as age, gender, income levels, or location.