Examlex
Which of the following questions would be most appropriately answered by the correlational method?
Selling Points
Key features or benefits of a product or service that are highlighted to attract and convince potential buyers.
Extensive Decision Making
Decision-making characteristic of buyers who are unfamiliar with a specific product and who must therefore become highly involved in the decision-making process.
Trial Close
A technique used in sales to gauge a potential customer's interest or likelihood of making a purchase before the deal is finalized.
High-involvement
A term referring to situations or purchase decisions where the consumer spends a lot of time and effort considering and making the decision due to the significance of the outcome.
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