An Experiment Is Internally Valid If

question 43

Multiple Choice

An experiment is internally valid if:

• A) the outcome can be attributed to the independent variable only.
• B) the results generalize to other settings.
• C) the results may be attributed to either the independent variable or a confounding variable.
• D) the internal variables are operationally defined.

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Definitions:

Mobile Marketing

Involves reaching customers through mobile devices, such as smartphones and tablets, via strategies like SMS messaging, mobile apps, and social media.

Text Messages

Short electronic messages sent over a phone network, commonly used for personal communication and increasingly for marketing purposes.

Direct Marketing

A type of advertising strategy that seeks to deliver a message directly to consumers, through methods such as mail, email, or phone calls, without intermediaries.

Customer Databases

Collections of information about customers, including their contact details, buying habits, and preferences, which companies use to manage customer relationships effectively.