Provide Students with the Checklist Based on Table 2

question 13

Essay

Provide students with the checklist based on Table 2.2. Show students an appropriate video of a child in the one-word stage and ask them to write down any utterances the child has which correspond to each type of Lahey's (1988) relational words. Discuss student examples in class.

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Definitions:

Brand Equity

The value and strength a brand possesses that is built over time through consumer experiences, perceptions, and associations relative to competing brands.

Brand Extension

The process of broadening the use of an organization’s current brand to include new products.

Broadening Use

Expanding the scope or application of a product, service, or technology to new areas or purposes.

New Products

Items or services introduced to the market offering novel features or benefits not previously available.