What Factors Should Be Considered in the Selection of an AAC

question 6

Essay

What factors should be considered in the selection of an AAC system?

---

Definitions:

Regional Marketing Head

An executive responsible for planning and executing marketing strategies within a specified geographical area.

Cost-Leadership Strategy

A business strategy aiming to become the lowest cost producer in the industry, often leading to competitive pricing.

First-Mover Strategy

A market approach where a company is the first to enter a specific market or industry, aiming to gain an advantage by establishing brand loyalty and erecting barriers to entry for future competitors.

Market Share

The portion of a market controlled by a particular company or product, often expressed as a percentage of total sales in that market.