Beryl Inc Is a Beverage Company That Has Operations in 39

question 15

Multiple Choice

Beryl Inc. is a beverage company that has operations in 39 countries worldwide. It has adopted a glocalization strategy. Given this information, it can be said that:

• A) Beryl can make adjustments according to regional consumer needs.
• B) Beryl uses the same mix of marketing strategies in its foreign and domestic markets.
• C) Beryl's global image is unlikely to transcend cultural barriers.
• D) Beryl is unlikely to maintain any standardization levels.

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Definitions:

Negative Reinforcement

A process in behavioral psychology where the removal of an unpleasant stimulus strengthens or increases the likelihood of a response.

Punishment

A consequence that reduces the likelihood of a behavior recurring, often by introducing a negative outcome or removing a positive condition.

Positive Punishment

Adding an undesirable stimulus to decrease the likelihood of a behavior occurring again.

Negative Punishment

In behavioral psychology, it refers to the removal of a desirable stimulus after a behavior occurs to decrease the likelihood of that behavior occurring again.