The Advertising Department at Fischer Tech Plans to Implement a Push

question 35

Multiple Choice

The advertising department at Fischer Tech plans to implement a push approach to build brand awareness. By implementing this approach, the department is likely to:

• A) charge different prices to its subsidiaries for the goods sold in global markets.
• B) engage in gray market activity.
• C) make their advertising so entertaining that customers will view it for fun and share it with friends.
• D) use price-oriented promotions and give initial discounts on its products.

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Definitions:

Negotiable Order of Withdrawal Accounts

Bank accounts that allow the depositor to write checks against the money deposited, acting similarly to checking accounts.

Money Market Accounts

Accounts that offer higher interest rates than standard bank rates but with greater restrictions.