In the Context of Global Integration, Which of the Following

question 59

Multiple Choice

In the context of global integration, which of the following is a way by which a company can lower its per-unit costs?

• A) By centralizing production
• B) By decentralizing distribution
• C) By maintaining a large number of facilities
• D) By creating a network of specialized operations

---

Definitions:

Examining Products

The comprehensive analysis and evaluation of a product's design, features, quality, and market positioning to assess its competitiveness and potential for success.

Multichannel Marketing

The practice of interacting with customers using a combination of indirect and direct communication channels – websites, retail stores, mail order catalogs, direct mail, email, mobile, etc.

Communication Channels

The mediums through which information and messages are transmitted from one entity to another, including verbal, written, and digital forms.

Showrooming

The consumer practice of examining products in a brick-and-mortar retail store without purchasing them there, then buying the product online at a lower price.