ThroHon Tech Considers Its Customers to Be Co-Innovators and Believes

question 38

Multiple Choice

ThroHon Tech considers its customers to be co-innovators and believes in involving them in the innovation process. It has begun its own innovation management software that can be accessed by a Web browser for tracking innovation programs. This software is a platform that provides complete data starting from the base idea up to the execution process of an entire program. This allows global customers who are technically proficient to suggest improvements and provide their views. This initiative by ThroHon Tech exemplifies the use of _____.

• A) balanced benchmarking chains
• B) open innovation platforms
• C) market trading analyses
• D) proactive invention plans

Recognize the importance and methods of customer segmentation in retail.

Understand omnichannel retailing and the use of technology in personalizing customer experiences.

Understand the strategies and approaches category specialists use in customer service.

Recognize the challenges retailers face in differentiating themselves through merchandise.

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Definitions:

Gesture-Control Interfaces

Interaction systems that interpret human gestures via devices such as motion sensors or cameras to input commands to a computer or machine.

Speech-Recognition Software

Software designed to recognize and interpret human speech, allowing verbal command input or transcription of spoken words to text.

Systems Software

A type of computer software designed to provide a platform for other software applications to run.

Software Suite

A collection of related programs or applications that are bundled together and designed to work collectively to perform tasks.