Chris Is the Global Operations Manager at Asterisk Inc

question 44

Multiple Choice

Chris is the global operations manager at Asterisk Inc., a Canadian apparel company. The company is planning to start operations in Brazil and Japan. Chris believes that Asterisk has the potential to boost its overall sales by setting up operations in Brazil and Japan if:

• A) it understands that customers in both these countries have similar preferences.
• B) it follows the same business strategy for its global operations that it uses for its domestic operations.
• C) it can use a universal marketing strategy for its products to appeal to customers of both these countries.
• D) it can persuade people in these two countries to buy its products.

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Definitions:

Job Enrichment

Enhancing a job by adding tasks that increase responsibility and growth opportunities.

Moderator Variable

A type of variable in statistical analyses that influences the strength or direction of the relationship between an independent and a dependent variable.

Fragmented

Describes something that is broken into parts, disorganized, or lacks cohesion.

Job Enlargement

A job design technique that increases the number of tasks associated with a job to reduce monotony and enhance employee engagement.