Niall Is an Assembly-Line Worker in a Car-Manufacturing Firm in Detroit

question 26

Multiple Choice

Niall is an assembly-line worker in a car-manufacturing firm in Detroit. Assembly-line workers like Niall constitute the _____ of the car-manufacturing firm.

• A) visible artifacts
• B) intangible resources
• C) factors of production
• D) economies of scale

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Definitions:

Net Promoter Index

A metric that gauges the willingness of customers to recommend a company's products or services to others, used as a proxy for customer satisfaction and loyalty.

Frederick Reichheld

A renowned business strategist known for his work on customer loyalty, including the development of the Net Promoter Score (NPS) as a measure of customer loyalty and satisfaction.

Consumer Acquisition Costs

The total cost associated with acquiring a new customer, including marketing and sales expenses.

Future Corporate Growth

The anticipated expansion and development of a company in terms of revenue, market share, and product offerings, influenced by strategic decisions.