Because Each Type of Franchise Relationship Is Similar, Franchise Contracts

question 71

True/False

Because each type of franchise relationship is similar, franchise contracts tend to be similar.

---

Definitions:

Price Premium

The amount by which a product’s selling price exceeds its cost or its perceived value compared to similar products.

Dollar Sales Market Share

A metric that measures the percentage of a market's total sales, in dollars, that is captured by a company or brand.

Unit Volume Market Share

The measure of a company's sales in units compared to the total sales volume of all competitors in the market.

Dynamic Pricing Policy

Setting different prices for products and services in real time in response to supply and demand conditions. Also called a flexible-price policy.