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If Marcie and Mark have a struggle where they believe their goals are incompatible,but in fact their goals are compatible,they are demonstrating
Influencer
A person who can influence others' buying choices because of their expertise, status, relationship with the audience, or authoritative position.
Red Sneakers Effect
The phenomenon where nonconforming behavior, such as wearing unconventional attire, can enhance one's status and perception of competence.
Nonconforming Behaviour
Actions or behaviors that challenge or defy social norms, rules, or expectations set by a society or group.
Desirable Others
Desirable others refer to individuals or entities viewed as attractive or appealing in a social, professional, or personal context, often influencing behaviors and decisions.
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