If Maria Were Talking to Joe,who Is from a Low-Context

question 63

Multiple Choice

If Maria were talking to Joe,who is from a low-context culture,she would be advised to

• A) use common terms as he would not know high-society terms.
• B) expect that most of the message is in the words and not the context.
• C) expect that most of the message is in the situation not the words.
• D) use profanity to identify with Joe,who must be from a low class.
• E) use silence to convey meaning.

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Definitions:

Integrated Marketing Communications

Coordinating the promotion mix elements and synchronizing promotion as a unified effort.

Promotion Mix Elements

The various tools used by marketers to communicate and promote their products or services, including advertising, sales promotion, public relations, personal selling, and direct marketing.