Mediated Communication Can Fulfill All of the Following Needs and Goals

question 34

Multiple Choice

Mediated communication can fulfill all of the following needs and goals EXCEPT

• A) instrumental goals.
• B) relationship goals.
• C) empathy goals.
• D) self-presentational goals.
• E) all options are correct.

---

Definitions:

Market Research

The process of gathering, analyzing, and interpreting information about a market, including information about potential customers, competitors, and the industry as a whole.

Media Selection

The process of choosing the most effective types of media channels to deliver advertising messages to the target audience.

Copy Development

The process of creating content for advertising or marketing materials.

Artwork

Works of art, especially visual arts, which include items like paintings, sculptures, and photographs, produced for aesthetic purposes.