An Audience Who Takes a Central Route to Process Your

question 67

Multiple Choice

An audience who takes a central route to process your message

• A) is less likely to sustain changes in attitudes or behaviors.
• B) is more likely to engage in selective listening.
• C) doesn't have the necessary knowledge to understand your speech.
• D) has the necessary background knowledge to understand your speech.
• E) will be less likely to evaluate your points.

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Definitions:

Bad-news Message

Communication designed to convey unfavorable or disappointing information in a careful and considerate manner.

Off the Cuff

Spoken or acted upon without much prior preparation or thought; impromptu.

Bad News

Information that is unpleasant, disappointing, or negative, often causing distress to the recipient.

Gather Information

The process of collecting facts, data, or details from various sources to increase knowledge or make informed decisions.