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Establishing credibility is a key component only for persuasive presentations.
Inattentional Blindness
The phenomenon where an individual fails to notice a fully visible, but unexpected object because their attention was engaged on another task, event, or object.
Absolute Threshold
The minimum intensity of a stimulus that can be detected by a person's senses at least 50% of the time.
Difference Threshold
The smallest amount by which a stimulus can be changed and the difference be detected half the time, also known as the just noticeable difference.
Weber's Law
A principle stating that the smallest noticeable difference in stimulus intensity is proportional to the intensity of the initial stimulus.
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