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In 2000,Michael purchased land for $100,000.Over the years,economic conditions deteriorated,and the value of the land declined to $60,000.Michael sells the property in this year,when it is subject to a $30,000 nonrecourse mortgage.The buyer pays Michael $34,000 cash and takes the property subject to the mortgage.Michael incurs $5,000 in real estate commissions.Michael's gain or loss on the sale is
Mission
The key elements of the overall purpose of an organization, brand, or person in the respective spaces.
Vision
Characteristics and principles that an organization or individual values, which will guide its overall actions and make an impact in the community; vision statements bridge various components together in a cohesive statement, tying in brand personality, key attributes, core values, and present and future behavioral intentions.
Brand Voice
The unique personality a brand adopts in its communications, including the language, tone, and style used across its marketing materials.
Message Map
A strategic tool used to align messaging across various channels to ensure consistency and clarity.
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