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What is a major cause of ethnocentric misunderstandings?
Simulated Test Markets
A marketing technique used to gather information on consumer response to a product by creating a controlled environment that mimics actual market conditions.
Full-Scale Test Market
A method used in marketing to test the full market potential of a product or service in a specific geographic area or market segment.
Virtual Reality Testing
The process of using virtual reality technology to test and simulate environments, products, or experiences in a controlled, immersive setting.
R&D Lab IDEO
IDEO is a global design and consultancy firm that operates R&D labs for developing innovative solutions in areas like product, branding, and digital experiences.
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