What Is a Major Cause of Ethnocentric Misunderstandings

question 23

Multiple Choice

What is a major cause of ethnocentric misunderstandings?

• A) Rumors
• B) Habits
• C) Lack of communication
• D) Exposure to other groups

---

Definitions:

Simulated Test Markets

A marketing technique used to gather information on consumer response to a product by creating a controlled environment that mimics actual market conditions.

Full-Scale Test Market

A method used in marketing to test the full market potential of a product or service in a specific geographic area or market segment.

Virtual Reality Testing

The process of using virtual reality technology to test and simulate environments, products, or experiences in a controlled, immersive setting.

R&D Lab IDEO

IDEO is a global design and consultancy firm that operates R&D labs for developing innovative solutions in areas like product, branding, and digital experiences.