Today's Computerized Accounting Programs Are

question 268

Multiple Choice

Today's computerized accounting programs are

• A) very helpful for small-business owners who lack strong accounting support within their companies.
• B) too expensive and complicated for most small businesses.
• C) a poor investment for small start-up companies due to the fact that these programs are seldom needed unless the firm is considered a mid-sized to large company.
• D) so sophisticated that they can make most financial decisions without the aid of an accountant.

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Definitions:

Brand Loyalty

The tendency of consumers to continuously purchase one brand's products over competing ones due to a perceived superiority or emotional attachment.

Consumer Product

Goods or services that are purchased by individuals for personal use.

Specialty Product

Products that are highly differentiated and unique, and for which consumers will make a special effort to seek out and purchase.

Brand Status

The perceived prestige and position of a brand in the minds of consumers, often associated with quality, luxury, or exclusivity.