Examlex
The last step in creating a promotional campaign is to evaluate the effectiveness of each element of the promotional mix.
Present Value
Today's equivalent value of a prospective sum or cash flows expected later, arrived at by applying a certain rate of return.
Compounded Annually
Describes the process of earning interest on both the initial principal and the accumulated interest from previous periods on an annual basis.
Selling Price
The amount of money for which a company offers to sell its products or services to customers.
Market Rate
The prevailing price or interest rate available in the marketplace for goods, services, or securities.
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