It Is Important to Design Promotional Efforts Specifically for Individual

question 220

True/False

It is important to design promotional efforts specifically for individual countries or cultures, and also with great care-at risk of a brand not appealing to the targeted market. For example, a Japanese company tried to use English words to name a popular drink and called it Pocari Sweat.

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Definitions:

Proportion Of Successes

A statistical measure that calculates the ratio of successes in a set of observations to the total number of observations.

Z Test

Utilized to check for differences in the means of two populations, this statistical test requires that variances are known and that there is a considerable sample size.

Group 1

Typically refers to the first group or category in a study or classification system.

Sample Survey

A method used to gather information and data from a subset of a population to make inferences about the whole population without examining every individual.