Validation Refers to the Process of Determining Whether a Potential

question 256

True/False

Validation refers to the process of determining whether a potential customer has the need for a product, the authority to buy, and the willingness to listen to a sales message.

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Definitions:

Preconventional

A stage in Kohlberg's theory of moral development where behavior is influenced by rewards and punishments.

Conventional

Following traditional forms or methods; typical and based on accepted standards.

Postconventional

A stage of moral development in which individuals make decisions based on universal principles and the internalization of these principles as personal ethics.

Character Formation

The process of developing and shaping one's ethical and moral qualities and values.